Overview

Crypto Pills is an NFT collection by Dutch artist Micha Klein (with rapper Eminem being the first collector in 2001). The project continued to grow as I managed the marketing and engineering of NFT collections, merchandise store, interactive games - and was appreciated and applauded amongst the community.

Once the initial NFT project was launched and 10,000 contracts were minted, we began to build the community through marketing projects such as a fun game for users to login with their NFT wallet to play the game with a leaderboard, a wonderfully created music video for American rapper Artzy as a soundtrack for the art collection. Similarly, we created a Shopify store to allow specific NFT holders the ability to purchase exclusive merchandise (using MetaMask and Coinbase Wallet for verification) and created various subset collections of the original NFT artwork (Lil Pills).

• | NodeJS & Solidity for NFT Contracts
• | NodeJS, ETH, MetaMask & CoinBase Integration for Authentication
• | NextJS for Marketing Website & Collector Accounts
• | Figma for Tokenomics Whitepaper and Marketing Collateral

After building a tokenomics white paper for the full ecosystem of physical artwork, digital artwork, games, merchandise etc we created a partnership with expert Graham Martin to create The Crypto Pills Gaming Company Limited.

Products & Work

This is the marketing project and OpenSea collection of original Crypto Pills, with extra features such as the game, merchandise store and future gambling project.

Skills Required

Using ETH and various tools, I was tasked with building a beautiful marketing website which details the entire project - with Wallet authentication for future mints of the music video and secondary NFT collections. This was a full stack project, as the framework was NextJS to manage both the front end client facing account section and marketing pages, with the backend allowing users to “mint” an NFT and manage contracts, royalties and charity donations (10% was given to save the children).